Corporates Fighting Poverty Essay Example | Topics and Well Written Essays - 500 words

Corporates Fighting Poverty - Essay Example Coca-Cola Foundation is the main charitable company of Coca-Cola. The foundation receives requests from needy individuals and tries their best to respond to the requests. The company vows to give back to the society 1% of their operating income annually. According to statistics, the company injected at least $143 million to help communities worldwide. The program to help the needy will work well if there is a good relationship the society and companies that exist to make profits. The program will be for a company that manufactures food products. The solutions of the program will aim to help the individual at the bottom of the pyramid. The main aim of the program will be to provide the poor with realistic interventions that will help uplift their standards of living. The program will be sustainable because the products modification will be able to benefit the poor. The products will have nutrients that the regular products do not have to help poor families. There are certain nutrients that normal products lack but are available in other food products. Since the needy do not have the ability to access all the food products, having a product that is rich in nutrients is important. The product will be of economic importance to the company because of developing a market for the needy individuals. The product will be good for business because it will expand their market among the low-income group of individual. The program will have the ability to exploit the market to create sustainable community transformation.